If Van Gogh had studied a bit of Marketing

This is an on-going book project that should include all the material, and content needed for our Marketing curriculum. It starts as a question. If Van Gogh had studied a bit of marketing, would he have had a different fate? The answer is "of course!". And if we could go back in time, we would hand him the book. We would discuss about brand equity, awareness, and story telling to Vincent. He might disagree with us, but we would insist, and teach him our lessons anyway. Who knows, maybe in a parallel universe, Van Gogh the richest. And he had the book.